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Buy the Safe is Sexy tank top!

In order to connect as many youth as possible with reproductive health services and information, PPGG has designed an outreach campaign that includes advertising on MySpace.com, KMEL radio and MTV.  It is PPGG’s goal to help teens and young adults make educated, responsible decisions when it comes to their sexuality and reproductive health. 

“Our goal at Planned Parenthood is to reach as many teens and young adults as possible with our safe is sexy message,” said Dian Harrison, President and CEO of Planned Parenthood Golden Gate.  “We encourage everyone, including elected officials, to support access to family planning and comprehensive, medically accurate sexuality education in order to reduce the need for abortion.  Prevention is what this campaign is all about.”

Our youth friendly ads focus on safety and prevention. The MTV spot, which starts airing April 15, depicts a responsible, young couple that practices safe sex.  It begins with a young woman working with power tools in a hard-hat zone.  A female voice-over states, "My father always told me to use the right tool for the right job."  At the end of the day she returns home to find her hard-hat wearing boyfriend already under the covers.  She tosses her own hard-hat aside and pulls off her coveralls, stripping down to a "Safe is Sexy" tank top, shorts style underpants and a tool belt. She dives across the bed for her safe sex toolbox, which is well stocked with colorful condoms, courtesy of Planned Parenthood.  The ad closes with a shot of the safe sex toolbox and the same female voice-over saying, "Nice tool!"