Safe Sex Angels are the Stars of Planned Parenthood Golden Gate's New "Safe is Sexy" Ad
SAN FRANCISCO-Planned Parenthood Golden Gate (PPGG) today released its latest "Safe is Sexy" ad aimed at encouraging young adults to act responsibly if they are sexually active. The ad uses irreverent humor and the unexpected to capture viewers' attention and get its "Safe is Sexy" message across. The thirty second spot features a hip, young couple that is saved from engaging in unprotected sex by divine intervention. The ad is aimed at youth ages 18-24 and will air throughout the next ten weeks on MTV, VH1 and FX.
"I love the fact that this ad challenges popular conceptions of religion and sexuality," said Lisa Sargent, Chaplain at Planned Parenthood Golden Gate. "I think it will really break through the clutter and get people thinking about sexual responsibility as part of their larger value system, which may be religiously influenced."
Nearly half of the more than six million pregnancies in the United States each year are unplanned, and if current rates continue, nearly half of all American women will face an unintended pregnancy at some point in their lives, according to the Guttmacher Institute.
"The goal of these ads is to remind people to act responsibly and use protection," said Dian Harrison, President and CEO of Planned Parenthood Golden Gate. "Promoting prevention is at the core of our work at Planned Parenthood."
Tips for Talking with Teens:
While the ad is aimed at young adults who are already sexually active, it may also be viewed by teens. The ad can create a perfect starting place for a parent/teen conversation on responsible sexual decision-making. Parents who would like tips for talking to their teens can find them at PPGG's web site at: www.ppgg.org/FamilyCommunication.htm
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Planned Parenthood Golden Gate is a non-profit health organization that has been helping women, men and teens make responsible choices for more than 84 years. Since 1923, Planned Parenthood Golden Gate has been committed to delivering the highest quality reproductive health care, teaching responsible and age-appropriate sexuality education and has been working diligently to protect a woman's right to choose. Each year more than 55,000 women, men and teens visit Planned Parenthood Golden Gate's eight health centers in the San Francisco Bay Area. Visit PPGG's website at www.ppgg.org for more information on reproductive health issues and the services PPGG provides.
